For agencies and consultants

Sell it as yours.

You already have the clients. The build is the easy part. What kills a project like this is the months after: the upkeep, the fixes, the changes nobody has time for. That’s the part we do. Put your name on it.

What “white label” actually covers.

Specifically, item by item. No vague promises.

Your brand, on everything

  • Custom domain inbox. The dashboard your client reads their conversations in carries your domain, not ours.
  • Branded agent. It introduces itself as your client’s business. Never as software, and never as us.
  • Client reporting. Weekly summaries and updates go out under your logo.
  • Custom invoicing. You set the price and bill them on your own terms.
  • Client ownership. We speak to your client as you, or we never speak to them at all. Never as us.

Direct to your client

  • WhatsApp & Meta account. Their number, their Meta account. Meta bills them directly, with no markup from us or from you.
  • AI model usage. Billed to them directly, at raw cost.
  • Data ownership. The transcripts are theirs. They take them if they ever leave.

The second column is deliberate, and it survives the sales conversation better than the alternative. Nothing that bills by usage runs through us or through you, so there is no messaging markup buried in your invoice, and no unwinding to do if the client moves on. It is also the part of the arrangement your client can verify themselves, which is what makes the rest of it credible.

Who makes a great white-label partner?

Four things. Three of four, and it’s worth a call.

  • 01

    Agencies with active clients

    We don’t teach lead gen. You bring the clients running on WhatsApp; we provide the infrastructure you bill them for.

  • 02

    Agencies built on retainers

    One-off build fees pay the bills, but retainers build value. We handle the ongoing operations so you can keep charging monthly.

  • 03

    Partners who ship fast

    We prioritize agencies ready to roll out their first account in 14 days, not ones sitting on a static licence.

  • 04

    Teams that respect execution

    No drag-and-drop builders. Every agent is engineered to handle real pricing and strict policies without breaking.

Partner pricing.

Predictable wholesale rates, so you keep the margin.

Let’s talk.

A minimum setup fee to build, then a monthly after it.

We bill you a flat wholesale rate. What you charge your client is yours. We don’t take a cut, set a ceiling, or ask what it is.

What that covers

  • Custom engineering. Built directly on your client’s price list, policies, and chat history.
  • End-to-end white label. Your branding on the inbox, the agent, the reports, and the invoice.
  • Total invisibility. Your client never learns we exist.
  • Full infrastructure. Dedicated hosting, and the inbox every conversation is read in.

What we agree on the call

  • 01 Weekly monitoring. Whether your team reviews the transcripts or ours does it under your brand. That’s what sets the base price.
  • 02 Account volume. How many accounts you plan to roll out, and over what timeline.
  • 03 Billing structure. One invoice per account, or one consolidated bill across all of them.

How it starts.

No agreement first. We prove it on one real account.

  1. The call

    We talk about your clients

    Which ones need this. If it’s not a fit, we’ll say so on the call.

  2. The first account

    We build one, at partner price

    A real client of yours, on your brand. No pilot fee, no minimum.

  3. Two weeks in

    You watch it handle a mistake

    That’s the real test. Not the demo, but the day it gets something wrong.

  4. After that

    We agree terms

    Pricing, payment, the non-solicit. Based on a real account, not a guess.

Questions you’re about to ask.

Whose WhatsApp account is it, mine or my client’s?

Your client’s. They own the WhatsApp Business Account and Meta bills them directly for conversations, the same as a client who comes to us direct. We connect to it as a technology provider rather than reselling messaging to you, which means there is no per-message markup sitting between Meta and your invoice. Your brand is on everything the client looks at; the account underneath stays theirs, and that is deliberate.

Will my client ever find out you exist?

Not from us. If your team does the weekly reading, we have no contact with your client at all — you are the only one who ever talks to us. If we do it, our operator works under your brand and signs off as you. Either way there is no badge in the inbox, we are not named in the agent’s replies, and we will not use your client’s name or logo anywhere, including here.

Can I charge whatever I want?

Yes, and most of the point is that you should. There is no recommended retail price, no cap, no floor, and nothing in the agreement about it. We do not ask what you charge and we have no way of knowing. What we bill you is what the thing costs you, not what it is worth to your client — you are putting your relationship, your account management and your name on it, and none of that is free.

What if my client finds your prices online?

They would have to know we exist first, and they will not — that is the arrangement. Our name is not in the inbox, the agent’s replies, the invoice or the reporting. The more realistic version is a client who searches the category generally and finds a spread of prices from everyone in it, which is true of every service an agency resells. If they ask what the underlying software costs, the honest answer is the one you would give about your hosting or your design tools: you are buying an outcome and somebody accountable for it, not a line item.

What if a client asks for something you can’t do?

We tell you before you promise it, not after. That is the whole value of the arrangement: you get an engineering answer from someone who has built the thing, early enough to shape the proposal. We would rather lose a line item than have you sell something we then have to fudge.

Do I need technical people on my side?

No. If your team does the weekly reading, you need one person who can go through a week of transcripts and write down what the agent got wrong — a considered, literate hour or two, not an engineer. If you would rather not staff even that, we do it under your name and nobody on your side touches it. That is one of the things the call settles.

Can I white-label the voice or Messenger agents?

No. Both are in build and neither runs for a single client, ours or anyone’s. When one of them is real it will be offered here on the same terms, and until then it is not something you can sell.

What happens if one of my clients leaves me?

Their WhatsApp account, their number and every transcript are theirs, because they were always in their name. If they ask us to keep running it we will tell them to speak to you. If you and we part ways, the same applies in reverse — we will not approach them.

How fast can the first one be live?

The same fortnight a direct client gets: roughly three days reading what the business has already written, four wiring it into what they already run, four trying to break it, then live with someone reading it. Your part is getting us the price list and the old messages, which is usually what decides whether it is two weeks or five.

Tell us about your clients.

A 20-minute call. Bring two or three accounts you think would fit and we will tell you which of them we would actually take, including the ones we would not. If none of them fit, that is a useful call too and it ends early.